Whether you are selling school bags or T-shirts, shoes or toys will sell more it if is branded with an image that the audience loves. With this fact in mind we help our partners create new product ranges branded with our characters.
The largest portion of the entertainment and character licensing business is aimed at children and teens, through a broad range of merchandise categories such as toys, apparel, publishing, food and beverages, stationary, video games and electronics, among many others.

The fast catching trend in the industry today is that of Promotional Licensing.
Brands in the FMCG sector, personal care, Food etc… associate with our characters to create short term tactical campaigns to help them create more awareness about their products and of course sell more! So basically whether you are selling biscuits, burgers, health drinks or personal care giving a character branded free be to your customers will sure make them buy your product more!

If you run a public place like a Mall, a multiplex, or a retail chain you are probably constantly thinking of new ideas that can help you pull crowds in your property. We help partners drive in additional footfalls with numbers that have been really impressive. From celebrating summer holidays to Christmas vacations we have helped our partners bring in additional footfalls of 27 to 40 % in their properties.

As part of our offering, we represent few of the most popular children and youth films and TV shows and we work on getting them to theaters, digital retailers, and physical stores in the MENA region. In addition, we’re always on the lookout for compelling TV shows and film acquisitions to add to our library, our area of specialization is the children and youth programs.